Whether you are a home services contractor or a construction company your business needs a professional website to generate leads and convert visitors into clients. No-code website builders offer easy-to-use templates and customization tools to create aesthetically pleasing websites in minutes.

A contractor’s website should feature client management tools like scheduling appointments, requesting quotes or estimates, and online payment. This reduces back-and-forth email conversations and boosts customer satisfaction. That’s why it’s important to make sure that your contractor web design is mobile-friendly and optimized for search engines. When people in your area search for contractors, you want to show up on the first page of results on average moving up just one spot can result in a 31% higher click-through rate.

Getting Started

A website is often the first impression a potential customer has of your contracting or home services business. If it doesn’t present the information they need, is difficult to use, or turns them off, they might never contact you again.

Another way to improve your seo is by using keyword-rich natural language on your website and including a NAP (name, address, phone number) on all of your social media accounts a professional web design company can help you do all of this and more.

To get you started, we’ve compiled a list of some great contractor websites that incorporate smart features that can help yours stand out from the crowd. One of the key things to note about these sites is that they all take advantage of visual hierarchy, a technique that helps viewers understand content by arranging elements according to their importance. For example, the home page of Angi Group shows their telephone icon prominently and includes a link that immediately takes visitors to a form where they can request service.

Create a Unique Design

A business’s website is a crucial tool in developing its online presence and gaining the trust of potential customers if a customer visits a website that looks like it was put together by someone who doesn’t know what they’re doing they will most likely lose confidence and go elsewhere.

There are a number of ways to ensure that a contractor or home service website has the look and feel that will impress potential customers one way is through the use of visual hierarchy which is a design principle that arranges elements to show their order of importance. for example, using a larger font size for the company name on the homepage can make it stand out from other content and attract more attention.

Another way to enhance a contractor website is to incorporate interactive features that allow users to engage with the company and learn more about its services examples of interactive features include a faq page and a blog and an image gallery.

The next step is to start filling out the pages of a contracting business’s website with content this includes creating pages for the products or services that a business offers a contact page and a testimonials page to help with this the contractor website builder should have an easy to use content management system that allows you to add or change pages as needed.

Write a Quality Content

A website is made up of different files that display information online and they need to be stored or served somewhere. Usually, these are stored on computers connected to the internet round the clock and known as web servers once you’ve selected a platform to build your website the next step is to add content that connects with your audience and promotes your brand you also need to ensure your site is optimized for search engines which involves a process called seo.

The first step in writing your websites content is to determine your business goals for example, if you’re building a website for a home services contractor you may want to include an about us page or a list of your past projects you can also use the page to describe your expertise in different areas of construction or share tips and tricks with your audience.

When writing your websites content its important to speak in the same language as your target audience avoid technical jargon and focus on providing value to your audience which will increase your websites traffic and help it rank higher in search engines.

Optimized your Content

Site that’s easy to navigate, contractors need a website with search engine optimization (SEO) built into it. This means using the right keywords throughout the site and ensuring all pages are structured with those words in mind. A great contractor web design company will factor this in, ensuring the website is optimized to rank high on Google for relevant searches.

Home service business owners need to understand that their potential clients spend a lot of time online poring over search results and weighing all their options before they make the decision to contact a home services provider they are looking for a good fit, reliability and quality of work. That’s why it’s important for contractor websites to offer a solid foundation of information that can help them build trust and convert leads into customers.

The Divine Builders website does this by focusing on a hero image and clear call to action that encourages visitors to contact the company. The site also includes a FAQ page, an increasingly popular feature that answers common questions and helps drive traffic to the site and improve its search ranking. Finally, the site is designed to support multiple languages, a must-have for many contractors catering to a diverse population. This is a simple feature that can be added to most WordPress templates through plugins or by working with your designer.